continual improvement

Translations
постоянное улучшение
The company focuses on continual improvement of its products.
Компания сосредоточена на постоянном улучшении своих продуктов.
Definitions
Continual improvement refers to an ongoing effort to enhance products, services, or processes over time, aiming for incremental gains and increased efficiency, quality, and effectiveness.
Words
improvement

noun
улучшение
continual

adjective
непрерывный